4 DAYS AGO • 2 MIN READ

GIFT THE GATEKEEPERS

THE MOST POWERFUL BUSINESS MODEL HOW THE THREE WISE MEN GOT CLOSE TO JESUS We’ve all seen the viral videos.A brand owner catches a celebrity on the street, backstage, or walking into an event * camera rolling * and hands them a product. The celebrity accepts it. The talent is grateful. They hug. Social media eats it up. And then… nothing. That’s the problem with most celebrity gifting. It’s treated like a moment when it should be the start of a relationship. Here’s the truth no one tells...

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