When your business strategy feels too complicated, always go back to the "fundamentals" of life or the "universal currencies". No matter the age, language, or location, ALL humans experience or hold these things valuable.
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Use them, speak to them, and integrate them into your marketing communication.

Top 3 Universal Currencies

Time – The ultimate, irreplaceable asset.

Hope for the Future – Everyone, everywhere, strives for something better ahead.

Death – The ultimate equalizer, reminding us of life’s fleeting nature.

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Other Universal Currencies

Smiles and Laughter – The universal sign of goodwill.

Children – A symbol of new beginnings, legacy, and the future.

Gold (and other metals) – Treasured for centuries as a measure of wealth and value.

Spices – The original currency of global trade.

Flowers – A timeless symbol of beauty and care.

Suits – A representation of professionalism and respect.

Cleanliness – A universal sign of order and self-respect.
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Even if you don’t speak the language of a country, speaking in these universal “currencies” makes sure you communicate based on a human level. Smile, wear a suit, carry gold jewelry, these are all typically signals of well-being.

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